Grand Adirondack

The Grand Adirondack Hotel is set to be reimagined, drawing inspiration from its rich history through a contemporary lens. The hotel's new design pays homage to its former identity, featuring a speckled crest framed by a branch with a stag beneath a bold peak. This emblem includes the inscription “Festina Lente,” an ancient Greek phrase that means “make haste slowly.” At first glance, this charming saying may seem paradoxical, as it juxtaposes two opposing ideas.

During my time at Agency Dominion in 2021, I worked closely with a skilled team of project managers, designers, and developers. As the Lead Designer, I was responsible for shaping the UX/UI strategy, defining page architecture and goals, and ensuring seamless design execution across both desktop and mobile platforms. I also created comprehensive development documentation and built global components within our web builder while playing a crucial role in leading the Design QA process.