Newly envisioned, the Grand Adirondack Hotel will look to its past to metamorphose through a modern lens. The Grand Adriondack Hotel takes cues from the symbolism of the hotel’s former visual identity. Its earlier insignia is a speckled crest framed by a branch with a stag and under a thick peak. The inscription reads: “Festina Lente”, an ancient Greek adage that translates to “make haste slowly.” This charming proverb appears at first glance a riddle, because it is made up of words which contradict each other.

Throughout my time at Agency Dominion in 2021, I collaborated closely with a talented team comprising project managers, designers, and developers. As the Lead Designer, my responsibilities spanned from shaping the UI/UX strategy and defining page structures and goals to executing design elements seamlessly across desktop and mobile platforms. I provided invaluable support by contributing to high-level development documentation and constructing global components within our Wordpress builder. Additionally, I played a pivotal role in guiding the styling process, translating design concepts into custom CSS with meticulous attention to detail