Part of Marriott’s famed Autograph collection, the Algonquin is a sophisticated hotel in the heart of Manhattan with endless stories to tell. While the property had been inspiring artists for over a century, in recent years it felt more like a museum—still important and influential but also frozen in time. When a place becomes iconic, it can feel like there’s nothing new to say about it.

I led the UI/UX initiatives at Agency Dominion. Inspired by a modern twist of the classics, this new platform for The Algonquin was to be the voice behind their story. From research, concepts, prototyping, design, and directing all UX - we allow the hotel to remain a forever city staple.